If you want to see how to find the right topic and template for you to use AI. I will show you a proven process Autymate.com uses to consistently publish high-quality content that will outperform any top competitor using AI without burning out.
Creating the best writing experience possible for your team and the best way to organize and leverage that content is the key to making writing fun for your team and ensuring the content is delivered to the market.
In this article, we are focusing on steps 5) using AI tools to Write and 6) how to share and track. We will show you how to use the best tools on the market to write content using AI, SEO best practices, and grammar checking.
How to do content marketing in a 5-Minute Summary
Busy? Let's get to the meaty part.
- Identify a Topic. This can be a common problem your customers face or anything that you know is a common question everyone asks in your industry. We use Semrush's Keyword Magic tool to find the best target keywords. By best, we mean high-traffic, low-difficulty keywords, otherwise called 'low-hanging fruits' by SEO pros. You have a high chance of ranking for these keywords even without link building.
- Evaluate Subtopics. To make your blog article relevant and helpful for your audience, you want to write the best sub-topics. And we use Semrush's Topic Research tool for this.
- Create a Content template. Create a content template to track your focus keywords, and top competitors and set the stage for using AI to write your post.
- Write your blog using AI. Use the best tools on the market to write content using AI with Jasper, Surfer SEO for best practices, and Grammarly. Now that you have the basics let's create the blog! We use Jasper to write, and you can never tell it was written by AI. You'll have an article ready to review (and maybe even publish!) in under 15 minutes.
- Connect powerful content-writing tools to get your article perfect in the eyes of Google (and your users, of course!). We use a combination of Semrush, Jasper, Grammarly, and Surfer SEO to do this. You may use Ahrefs, Moz, or any other SEO tool instead of Semrush.
- Share on social media and start your link building!
To see learn about steps 1-4 to set the right topic go to this link How to Autymate Your Content Marketing in 6 Steps - Find the Right Topic.
Step 5: Use AI to Write
Let's start with Step 5. Use AI to get a quick head-start on the article and do rapid brainstorming on ideas. Below are the steps to fast content creation through Jasper.
- Click on Start from scratch in Jasper app.jasper.ai/docs/new to create a new document in Jasper. Be sure that you are on the right project (i.e., Blogs, Landing, see below for detais).
2.Copy the the template between below between BEGIN TEMPLATE and END TEMPLATE and into Jasper (Ctrl+C then Ctrl+V).
template --------------------------------- BEGIN TEMPLATE --------------------------------
{Title}
Version: 1.104.105.1 (Format:1.1MM.1DD.#)
Short Brief:
- @Author:
- Tone of Voice: energetic
- Copy Links: | 1- | 2- |2- | [ 3- | 4- |
- Meta Keywords: ???
- Meta Description: ???
- Strategy/CTA: ???
<IMAGE (1200 x 632px)>
Blog Post AI Recipe:
>write a brief for {TOPIC}:
>write blog title ideas:
>write an introduction:
>write a blog outline:
>write about {OUTLINE_ITEM_1}:
>write about {OUTLINE_ITEM_2}:
>write about {OUTLINE_ITEM_3}:
>write a blog conclusion on {OUTLINE_ITEM_1}, {OUTLINE_ITEM_2}, {OUTLINE_ITEM_3}:
*Be sure to use H2 title for each topic.
--------------------------------- END TEMPLATE --------------------------------
3.Copy template here into jasper.
- Copy and paste all content in Google doc to Jasper
- Copy in your tone of voice and keywords from the brief.
5. Create a brief by copying the topic you want and entering it within the {} in the template. This lets the AI know what you want to write. Highlight the line and let the AI help you create a brief.
6. >Write a brief for: Copy your favorite AI-generated brief here. Then delete the generated brief from the editor.
7. >write blog title ideas: Keep repeating titles until you find one you like
8. Select the command for the AI and hit Ctrl + J. Keep repeating this process until you have a title you like. Copy it to the title section and delete the other titles.
9. Put content type at the front of the title; in this case, put "BLOG | " in front of the title to make the content easier to organize and manage in the docs. See our naming convention guide below to learn more about our naming conventions.
Example:
Here's how to connect your SurferSEO to your article in Jasper.
- First, select the Surfer SEO button. Learn more if you have not set up SurferSEO to work with Jasper.
- Enter the keywords you copied earlier and any other keywords you want to focus on.
3. Select the new content editor you created
5. Start writing; your goal is to get the content to the Green:
6. Once your Jasper article is connected to Surfer SEO, you can continue working on your article. It's best to have Grammarly connected with your Surfer SEO account to get real-time feedback about your tone, grammar, etc.
7. To use the commands in the Jasper template (start with >), you have to select the text and hit "Ctrl + J". Repeat until you have a copy you like. Then delete the command.
8. Keep doing this for each section or outline item, e.g. {OUTLINE_ITEM_2}: in the template.
9. Make your outlines headings by hitting the "H2" button.
10. Now, replace the command with the section's name for the summary. E.g. {OUTLINE_ITEM_1}, {OUTLINE_ITEM_2}, {OUTLINE_ITEM_3}. Notice the text that is generated red # is the command blue # is the output.
And you're done with the article! Check and read the AI's content for you before you publish. Sometimes it makes mistakes :).
Step 6: Share on social media and start your link building!
Semrush also has a social media scheduling tool to automate this process for you. Check out our How To Automate Social Media Posts: Best Practices for My Employees (with video) to see how to do this.
For Link Building, all you have to do is go back to the Semrush SEO Content Template. Semrush has provided you with all the websites your competitors reached out to get a backlink.
Additional Tips for How to Structure and Organized Your Content In Jasper
Use Projects
Organize your content by types using projects.
We grouped our projects for Landing (pages) and Blogs.
Document Naming Conventions
We want all of our employees to create all of our content using Jasper so they are using the AI framework which will improve their content generation. However, Jasper does not have a way to identify the status way to organize content, so we use the title to organize content. Here is how we do it.
The prefix indicates what state the content is in at that time, from draft to released content. Here is how the content is structured:
{Prefix} | {Title of article}
Let's break down each section:
{Prefix}:
- : Blank means it is a draft
- !: Means the content is ready to be picked up and worked on.
- -: This means the content is poor and needs improvement before sending it out.
- +: The content is picked up by a writer and being worked on.
- ++: Review is complete and images need to be added to be officially ready.
- *: Content is ready to be published
- **: This means the content has been published on our site and sent out via social media.
Autymate AI Template for Writing an Article
> Copy this template when you write a new article using AI.
Now with this process, a consistent content schedule is easily attainable!
Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how to set you are on the actual times per week you post new content.
AUTOMATE USES THIS CONTENT/POSTING SCHEDULE:
- 5 SOCIAL POSTS PER WEEK
- 1 VIDEO PER WEEK
- 1 NEWSLETTER PER WEEK
